Audit

 

INTRODUCTION:
The audit identifies those visitors that have arrived at the site who are most likely to convert to being clients.

 

The audit can be run over all media services so that the best conversion sources -be they SEO, PPC or off-line media channels can be identified

 

OUTCOME:

A clear view of return per pound spent for each type of advertising resulting in:

 

1. Immediate savings/net effective decrease in overall advertising costs.

 

2. Increased conversion rates across entire advertising spectrum as those best performing marketing channels are identified and assigned a greater portion of resources.

 

Improving User Experience 

 

INTRODUCTION:

Following on from the Audit where we will find the ideal prospects we find out how to make the website as attractive as possible to these prospects, and ensure as many of them as possible become paying clients.

 

This is done by:

Site navigation: Improvements to guide more visitors into taking action online.

 

Split testing: This means changing the design of the web pages by testing different designs against eachother until we find the page that works best.  

 

OUTCOME

1. Increase the number of visitors that make enquiries that will lead to purchase

 

2. Create a better user experience to promote referrals & loyalty