PPC Advertising

WHAT IS PPC?

PPC stands for "Pay Per Click", an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked" and not each time their ad is displayed.

Regardless of which Search Engine is used (Google, Yahoo, MSN and others) a user enters a search query and hits enter. Upon retrieving the results Google, Yahoo and MSN list natural and sponsored (paid) results. Most people tend to not realise that the first three listings are often businesses that are paying to have their website appear in the top positions. In Google the PPC listings are at the top and to the right of the page they are marked in Green in the illustration below.

Most businesses also tend to not understand the PPC auction based system. Google, Yahoo and MSN use elaborate algorithms to decide which ad gets ranked where in their Search Results Page, thus giving multiple businesses the opportunity to connect with buyers.

However, the assumed ease of the system means that often the only company earning from PPC is the Search Engine themselves. It is not necessarily the highest bid that wins the position as there are many other elements the ones we manage for you to achieve the best return on your investment.

And because the majority of companies, regardless of size, do not fully understand the details or have time for the day to day management of the elements, the Search Engines profit from your mistakes.

KEY BENEFITS

Affordable
PPC advertising is one of the most cost-effective marketing tools available to your business. A search campaign can be started with as little as £50.

Huge Reach
Google, with its leading market share of 65%, is the search engine of choice for most searchers.

PPC Ads on Google not only run across Google search engine results but across Google Content Network.

The Google Content Network comprises hundreds of thousands of high-quality websites, news pages and blogs that partner with Google to display your PPC ads.

The Google Content Network reaches over 75% of all internet users in more than 20 languages and over 100 countries.

The Content Network offers targeting options that enable you to choose relevant sites to your business in the Network to display your ads hence the opportunity to reach a potentially huge targeted audience for your products and services.

IMMEDIATE RESULTS

Pay per click advertising can give an immediate return on investment. Unlike SEO, which takes a number of months for your site to be within top rankings of key search engines, a well-managed paid search campaign enables you to be on the front page of key search engines within a very short period of time and thus generate significant volumes of qualified traffic to your site.

HIGHLY MEASURABLE

Paid search is completely transparent and measurable, allowing to you to track each individual visitor and what actions they take (enquiries, leads, sales etc)

SEEN provides regular reports detailing all key metrics for your PPC Campaign:

Key Metrics

1. Ad Click through rate.
2. Cost per click.
3.  Keyword performance.
4. Which pages on your site were visited.
5.  Number of enquiries/sales.
6.  Cost per sale/enquiry and overall ROI.

CONTINUAL AD IMPROVEMENT

As a PPC campaign is so easy to measure, it also becomes very easy to continuously fine-tune your ads to achieve better returns. PPC’s measurability allows businesses to make highly informed decisions on how to optimise their marketing spend

We make sure your PPC campaign stays as effective and efficient as possible by continually tracking in real time which ads bring in the most traffic & highest conversion rates for your business.

PPC allows you to make changes immediately to your campaigns i.e. increase spending on a high-performing keyword and likewise remove keywords that are not performing - Compare this to other forms of advertising, where results can take months to determine and changes can take additional weeks to implement.

TARGETTED VISITORS

PPC allows you to select very specific phrases relevant to your business and drive highly qualified visitors to your site who are actively searching for your products and services.

Search, both PPC & SEO, is one of the few marketing strategies where your targeted audiences are actively engaged in the process of seeking information about products and services your business offers.

COST EFFECTIVENESS & CONTROL

Compared to traditional as well as other forms of online advertising, PPC advertising is extremely cost-effective