PPC Strategy

HOW IS PPC MANAGED FOR YOU?

Your SEEN team works with you from the start to review your web site and your search engine marketing history. Together our teams plan a sound and budgeted strategy. The success of your PPC campaign is based upon goals developed together and not just handed down as this is how we do business.

OUR PPC METHODOLOGY

Our methodology begins with clear communication so that you will always know the tactics and goals being implemented. This is why we conference call every two weeks to review the results being attained.

Our discussions are geared to share knowledge so that you become a more savvy and informed Search Engine Marketer. These conversations may include education on how search marketing works, review the PPC strategy and overall create a clear understanding of the business objectives and priorities we will be pursuing for you. In the end we have one thing in mind - maximise results.

To best increase your ROI, we firmly believe in testing. We've found the best method for achieving results is through replication, not repetition. What this means is that we see your PPC campaign as unique as your business and thus what we have proven to work in other industries will be tested to work in yours. We don't copy entirely the same tactics as each PPC account has its own best structure this works to lower costs and increase efficiency. Thus we consistently test with the single-mindedness to maximise results so you receive continuous improvement in your

1. Keywords and Ads.
2. Landing Pages.
3. Bid Pricing.
4. Ad Positioning.
5. Return on Ad Spend.

HOW DOES SEEN DELIVER OPTIMAL RESULTS?

The SEEN Process:

Allow us to share the exact details and timeline of what you can expect when you work with SEEN to manage your PPC campaigns.

Stage I
Through the Keyword research, bid rate analysis and campaign structuring our experts create the proper foundation for an effective PPC account. With Landing Page analysis we target the five best pages of your website that both your team and ours feels can lead to the most conversions.

Stage II
At this point your account goes live and we verify that the tracking codes work correctly. As soon as this is confirmed we begin the 4 week testing phase.

Stage III
Stage Three is all about testing to maximise results. Investigating the elements above helps SEEN create the most efficient campaigns and account. This is how we get you the best return for your money.

Stage IV
With set up and testing to establish a baseline now completed, Stage IV is all about replication. Our proven tactics and expert management constantly monitors, reviews and analyses your PPC account to make it perform even better. During the ongoing management you will see your Cost per Click (CPC) improve margins and a better Click Through Rates (CTR) send more traffic to your website. Overall our PPC management is grounded in an account management format to maximise your ad spending results.