Social Media Campaign

SEEN provides a measurement framework for its Social Media campaigns

1. Attention. The amount of traffic to a brand’s content on their key social media properties over given period of time. Similar to the standard web metrics of site visits and page/video views.
   
2. Participation. The extent to which users engage with a brand’s content across their social media channels. Blog Comments, Facebook & Twitter Posts, YouTube Ratings, Widget & Application Interactions are all platforms that we monitor.
3. Authority.  The quantity and quality of inbound links to brand’s social media content; by this we mean trackbacks & inbound links to your Blog Postings; sites linking to your Brand’s YouTube videos.
4. Influence.  The size of the User Base subscribed to your content such as your key social media communities such as Blog, Facebook and Twitter.
5. Sentiment. We assess the sentiment and opinion of these people interacting on your social media content and who are the key influencers driving opinion.
6. Action.  Our analytics software allows us to track and provide detailed analysis on all key actions resulting from brand’s social media presence such as website traffic, leads and conversions.