MANAGING SOCIAL IDENTITY
People are talking about brands at all hours of every day, in countless forms of social media. We help brands to understand these conversations, participate in and add value to them, and provide metrics to quantify them.
Our Role is as follows:
Audiences are online, talking about their interests and needs, discussing and debating issues – including issues around brands and businesses.
We monitor all key social media platforms including:
We use conversation – or ‘buzz’ – monitoring tools to enable us to gather data on these discussions and exchanges around brands across the social landscape.
These tools enable us to:
We gather three types of Data we call these the three ‘P’s of social media.
The conversation topics and talking points - and the detail, volume and sentiment around these topics
Having concrete objectives is crucial to calculating return on investment. So having ascertained the baseline for your current social media levels, we work with you to define your social media objectives.
We thereafter define a role for the brand in these social media conversations and exchanges – finding a way to share knowledge, opinions and content.
Having developed a strategy we work with the brand to define the ideas and activities that will make it come to life.
By helping brands engage in honest and meaningful conversations in social media, they will earn the credibility to participate within communities, gain advocates and increase sales through positive word of mouth.