Social Media Strategy

MANAGING SOCIAL IDENTITY

People are talking about brands at all hours of every day, in countless forms of social media. We help brands to understand these conversations, participate in and add value to them, and provide metrics to quantify them.
Our Role is as follows:

 

• Help brands listen and understand conversations across social media: what the underlying issues and sentiments are, & who the influencers driving the conversations are.
• Plan effective ways to be involved
• Actively participate in these conversations and exchanges
• Measure the effect of this over time for continuous improvement

 

LISTEN

Audiences are online, talking about their interests and needs, discussing and debating issues – including issues around brands and businesses.
We monitor all key social media platforms including:

• Social Networks
• Business Networks
• Social News & Bookmarking Sites
• Video & Photo Sharing Sites
• Blogs
• Microblogs
• Online Communities
• Forums & Discussion Boards
• Consumer Review Sites

 

We use conversation – or ‘buzz’ – monitoring tools to enable us to gather data on these discussions and exchanges around brands across the social landscape.

These tools enable us to:

• Very quickly sift through millions of locations and conversations
• Pinpoint those that are relevant
• Do so in real-time, to reveal trends & patterns to inform our plans.

 

We gather three types of Data we call these the three ‘P’s of social media.

The conversation topics and talking points - and the detail, volume and sentiment around these topics

• The online places conversations take place.
• The people, groups and brands involved - and the key influencers amongst them.

 

PLAN

Having concrete objectives is crucial to calculating return on investment. So having ascertained the baseline for your current social media levels, we work with you to define your social media objectives. 

We thereafter define a role for the brand in these social media conversations and exchanges – finding a way to share knowledge, opinions and content.

Having developed a strategy we work with the brand to define the ideas and activities that will make it come to life.

 

PARTICIPATE
By helping brands engage in honest and meaningful conversations in social media, they will earn the credibility to participate within communities, gain advocates and increase sales through positive word of mouth.

• We Respond to the points that are directly relevant, or refer, to the brand
• We Engage with audience members when the Brand has something new or noteworthy to contribute.
• We Enlist brand’s real fans to speak on its behalf, by giving them the talking points, content and tools to allow them to effectively advocate the brand’s thoughts and opinions.