WHAT WE BELIEVE
Advertising and Public Relations can be effective tools when used properly but they are by definition one-way communications. Social Media on the other hand is defined by the ability of both sides to talk.
It provides the platforms for brands to have a dialogue with their consumers in a measurable meaningful way.
Our core belief is that Social Media is maturing very well in terms of personal and individual use but has not been fully maximised by brands.
We believe that there is huge scope for social media across all functions of an organisation to drive business benefits.