The SEO Process

ON-SITE OPTIMISATION
On-Site Optimisation is the process of creating a search engine friendly, cleanly coded, themed website that all key search engines can easily read through and will return to read as frequently as possible.

Best Practice approaches for on-site optimisation are always being revised and updated. There exist over 20 factors involved in optimising a standard website which SEEN covers in our comprehensive onsite optimisation audit and action. Some of the most well-known aspects include:

1. Meta Data Optimisation (ie. Title tag, Meta tag and Alt tags).
2. Implementation of your chosen keywords into website copy .
3. Well-Structured Site Navigation to ensure search engines can navigate to all key pages on your site.
4. Creation of dynamic Sitemap to submit to key search engines.

OFF-SITE OPTIMISATION

The key factor in Off-Site Optimisation is link building: the art and science of strategically acquiring quality links from other relevant websites.

A well-rounded ongoing link building campaign is a critical component in order to achieve great search engine placement. Why are links so important? To put it simply: a link, is seen as a vote by search engines. Every inbound link pointing to your site from another website tells the search engines that the other site finds your resource valuable and thus, the engines read this as a vote for your site.

The more quality links that point to your website, the higher search engine rankings you will get